What is SEO?
The benefits are obvious: free, passive traffic to your website, month after month.
How search engines work ??????
Search engines are like libraries for the digital age.
Instead of storing copies of books, they store copies of web pages.
When you type a query into a search engine, it looks through all the pages in its index and tries to return the most relevant results.
To do this, it uses a computer program called an algorithm.
Nobody knows exactly how these algorithms work, but we do have clues, at least from Google.
In simple terms, SEO works by demonstrating to search engines that your content is the best result for the topic at hand.
This is because all search engines have the same goal: To show the best, most relevant results to their users.
Precisely how you do this depends on the search engine you’re optimizing for.
If you want more organic traffic to your web pages, then you need to understand and cater to Google’s algorithm. If you want more video views, then it’s all about YouTube’s algorithm.
Since each search engine has a different ranking algorithm, it’d be impossible to cover them all in this guide. So, going forward, we’ll focus on how to rank in the biggest search engine of them all: Google.
Knowing how search engines work and the attributes they’re looking for when ranking content is crucial when trying to create content that ranks.
That said, search engine algorithms change all the time and there’s no guarantee that what’s important today will still be important next year.
Don’t let that panic you. Generally speaking, the important things stay consistent over time.
Factors like backlinks, “authority,” and matching search intent have been critical factors for many years—and there’s no sign of that changing any time soon.
Copyright: Joshua Hardwick
